Authentic Brands Group Selects Genesys AI to Power Global Commerce Operations

ABG selects Genesys AI's commerce infrastructure to streamline market entry and operations across its portfolio of more than 50 global brands

‍

LONDON, June 2026 - Authentic Brands Group (ABG), one of the world's largest brand management and licensing companies, has selected Genesys AI to manage the commerce infrastructure underpinning its global portfolio. Genesys AI, founded by former executives from Nike, Adidas, Amazon, YSL and Zalando, provides a single AI-native layer handling listing, pricing, shipping and compliance across 190 countries.

Genesys AI was built to replace the fragmented, market-by-market technology stacks that have long slowed brand expansion and inflated costs. Where previously a brand required 3–4 separate vendors, 12–15 months of setup, and more than $10 product catalogue production cost per product to enter a new market, Genesys AI reduces that to 7 days and $0.04 per product - a 250x reduction in cost and up to 65x faster time-to-market across 190 countries. The company aims to bring down average integration time to minutes by allowing every marketplace or vendor to “prompt” themselves into the desired channels.

Andreas Skorski, Founder and CEO of Genesys AI, said:

"We built Genesys because the problem was obvious and nobody had solved it properly. A brand trying to sell in Japan, Brazil, and Germany simultaneously shouldn't need to manage three different ERPs, three different catalogue standards, and three different logistics frameworks. That complexity is entirely artificial. We've replaced all of it with a single layer that works from day one. Today's launch marks the moment we move from foundation to scale - and the ABG partnership is proof that the world's most sophisticated brand operators are backing an AI-native single global trading layer as the future of international commerce.”

Tim Derner, Vice President, Authentic Brands Group, said:

"At Amazon, and then at Saks, what I saw over and over again was brands with the best product losing ground to brands with the best infrastructure. Getting a label into a new market used to mean months of integration work before a single unit shipped—and even Amazon, for all its scale, requires a separate integration for every regional marketplace. Genesys AI solves that, across every major platform. For a portfolio the size of ABG's, that is not a marginal improvement, it is a complete transformation in how we operate globally."

Global brand licensing generates nearly $400 billion in annual retail sales, yet most operators still rely on disjointed, geography-specific technology that struggles to keep pace with global growth. The ABG integration is available immediately across ABG's brand portfolio and represents the platform's largest deployment to date.Genesys AI currently serves more than 2,500 brands across hundreds of thousands of live SKUs and operates across a network of more than 400 marketplaces globally. Genesys AI operates remote-first but with global office hubs in the United States, UAE, and Europe.

NOT FOR DISTRIBUTION

Andreas Skorski, a serial entrepreneur who first built and sold a technology business at 17 and later founded THE LIST (a global luxury fashion marketplace), created Genesys AI after developing an in-house AI infrastructure to run THE LIST and recognising the technology had far broader application for all marketplaces globally. An Endeavor Entrepreneur, Skorski has since spun that stack into a standalone B2B platform now operating at global scale.

About Genesys AIGenesys AI is the world's first global trading layer a single platform that enables businesses to sell across 190 countries and access more than 400 of the world's largest marketplaces. For the first time, brands, retailers, and licensing organisations can plug into one system to reach consumers everywhere. From a single connection, businesses automate product catalogues, pricing, cross-border logistics, and tax and compliance across every market, without building separate infrastructure for each country they enter.

Clients including Walmart, Amazon, and eBay use Genesys AI to manage hundreds of thousands of active SKUs globally at scale. Founded by industry leaders including Andreas Skorski, Genesys AI was built to replace the fragmented, market-by-market approach that has long made international commerce unnecessarily complex and costly.The platform supports more than 2,500 brands worldwide, with offices in the United States, Europe, and the United Arab Emirates.